Privacy Policy

Who is responsible

DFW Avenue is responsible for personal information processed through this service. Privacy questions and requests may be sent to support@dfwavenue.com.

Information we collect

We collect information you provide, information needed to operate the directory, and limited technical information produced when you use it.

• Listing and checkout data, such as a submitted URL, business category, bid target, amount paid, business metadata, Stripe identifiers, owner name, email, and phone number.
• Optional LinkedIn, Facebook, Instagram, and X handles submitted so we can help prepare a leaderboard announcement.
• Account and owner-workspace data processed through our authentication provider, including verified identifiers and business claim or profile-edit activity.
• Directory activity such as profile views, outbound clicks, lead submissions, timestamps, source attribution, and limited anti-abuse identifiers.
• Messages, support requests, newsletter preferences, generated-media requests, and administrative review records you choose to provide.
• Standard technical information processed by our hosting and security providers, such as IP address, user agent, referrer, device information, and request logs.

How we use information

• Create, enrich, review, publish, rank, and maintain business listings.
• Process checkout, confirm payment, calculate the amount due for a rank increase, and keep accounting or dispute records.
• Mark a paid listing as claimed and connect owner information with the business record.
• Provide accounts, owner dashboards, leads, newsletters, generated media, and customer support.
• Draft or support promotional copy using social profiles a business voluntarily supplies.
• Measure directory activity, prevent duplicate or fraudulent actions, secure the service, debug failures, and enforce our policies.
• Meet legal obligations and establish or defend legal claims.

Public and private listing information

Business names, descriptions, images, addresses, services, destination links, rank totals, and aggregate engagement may be public and visible to search engines. Do not submit a destination if you do not want its public metadata represented in the directory.

Owner names, owner email addresses, owner phone numbers, Stripe identifiers, and optional social handles are treated as operational information and are not included in the public business payload by default.

Payments

Stripe collects and processes payment-card and billing information under its own privacy terms. DFW Avenue receives checkout and payment status, customer contact details, amounts, and identifiers needed to fulfill the purchase. We do not receive or store full card numbers.

Providers and sharing

We share information only as needed to operate the service, follow your instructions, or comply with law. Service providers may include Stripe for payments, Convex for application data, Clerk for authentication, hosting and infrastructure providers, Kit and Resend for requested communications, and Kie.ai or related providers for requested media generation.

We may also disclose information to professional advisers, authorities, rights holders, or a buyer of the service when reasonably necessary for compliance, safety, policy enforcement, or a business transfer. We do not sell personal information.

Cookies and local storage

Authentication, security, and preference features may use essential cookies or browser storage. These mechanisms keep sessions working, remember necessary preferences, and help prevent abuse. We do not use submitted owner contact details or social handles for third-party behavioral advertising.

Retention and security

We keep information only as long as reasonably needed for the purposes above. Public listings remain while active and may persist for a limited period in backups or review history. Payment and transaction records may be retained for accounting, tax, fraud, and dispute obligations. Lead, click, security, and support records are retained according to operational and legal needs.

We use reasonable administrative and technical safeguards, but no online service can guarantee absolute security.

Your choices and rights

Depending on where you live, you may have rights to request access, correction, deletion, restriction, objection, or portability of personal information. You may unsubscribe from marketing email using the link in a message. Some records must be retained for payment, fraud-prevention, accounting, or legal reasons.

Send a request to support@dfwavenue.com. We may ask for information needed to verify your identity and locate the relevant record.

Children and changes

DFW Avenue is not intended for children under 13, and paid ranking purchases are limited to adults. We do not knowingly collect personal information from children.

We may update this policy as the service or law changes. The date above identifies the current version. Material changes will be posted on this page.