Terms of Service

Agreement to these terms

These Terms govern your access to DFW Avenue, including the directory, public business profiles, paid rankings, checkout, owner tools, deals, events, and related services. By using the service, submitting a listing, or completing a payment, you agree to these Terms, our Privacy Policy, and the Ranking Rules.

Before a ranking checkout begins, you must actively confirm that you have read and accepted these Terms. If you do not agree, do not complete the purchase.

The directory and paid rankings

DFW Avenue is a local business directory. Paid positions are sponsored placement, not editorial reviews, certifications, endorsements, or a statement about business quality.

A ranking payment buys placement supported by the paid all-time total when payment is fulfilled. It does not guarantee a fixed position or duration, traffic, leads, revenue, search-engine performance, or any other result. Another eligible business may later pay more and move ahead.

• New ranking listings use whole US-dollar amounts from $5 through $999,999.
• Taking first place requires at least $5 more than the current eligible leader.
• An existing listing must be raised by at least $1. Checkout charges only the difference between its current all-time amount and its new target.
• Equal totals retain chronological order; the older listing remains ahead.
• The Today board counts payments actually completed during the rolling previous 24 hours.

Eligibility and authority

You must be at least 18 and legally able to enter a contract. If you act for a business or organization, you represent that you are authorized to bind it and to claim or promote the submitted listing.

Payments and taxes

Stripe processes checkout and payment-card information. DFW Avenue does not store full card numbers. Prices are shown in US dollars, and Stripe may collect billing details or applicable taxes.

A rank is fulfilled only after Stripe confirms successful payment. The final public position is determined by the eligible board at fulfillment time, so it may differ from an earlier estimate if another payment arrives first.

Final sales and immediate fulfillment

Ranking payments are final and nonrefundable except where applicable law requires otherwise. The digital service begins immediately after payment confirmation: the listing is created or raised, marked claimed, and included in the public board. Later changes in position, traffic, availability, or removal for a policy violation do not create a refund right.

Listing responsibilities

You may submit only a business you own or are authorized to represent. You are responsible for keeping its identity, contact information, licenses, services, offers, availability, and other claims accurate and lawful.

• Do not submit malware, phishing, fraud, impersonation, unlawful content, counterfeit goods, or content that infringes another party’s rights.
• Chat invitations, messaging-group links, link shorteners, adult or sexual content, and destinations primarily intended to deceive visitors are not eligible.
• Do not manipulate click counts, interfere with the service, evade safeguards, or submit a competitor without authorization.

Public metadata and license

To create and display a listing, we may retrieve public metadata from the submitted destination, including its name, description, logo, image, address, and services. You grant DFW Avenue a worldwide, non-exclusive, royalty-free license to host, resize, format, and display submitted material and public listing metadata for operating and promoting the directory.

Optional social handles collected during bidding are owner information used to support promotional-message drafting and are not automatically published as part of the business profile.

Moderation and removal

We may review, correct, recategorize, delay, hide, suspend, or remove a listing or related content when we reasonably believe it is inaccurate, unauthorized, unlawful, unsafe, misleading, or inconsistent with these Terms or the Ranking Rules. Removal for a violation does not entitle the purchaser to a refund.

Service availability and disclaimers

The service is provided as available. To the fullest extent permitted by law, DFW Avenue disclaims implied warranties, including merchantability, fitness for a particular purpose, and non-infringement. We do not promise uninterrupted operation or that listings, ranks, traffic measurements, generated material, or third-party information will always be complete or error-free.

Limitation of liability

To the fullest extent permitted by law, DFW Avenue is not liable for indirect, incidental, special, consequential, or punitive damages, lost profits, lost data, or lost goodwill arising from the service. For a claim tied to a ranking payment, our aggregate liability will not exceed the amount you paid for that ranking during the three months before the event giving rise to the claim. Rights that cannot legally be limited remain unaffected.

Changes and contact

We may update these Terms as the directory, ranking system, or law changes. The date above identifies the current version. The Terms in effect at checkout govern that completed purchase unless a change is legally required.

Questions, listing notices, and rights complaints may be sent to support@dfwavenue.com.