Ranking Rules

The boards

DFW Avenue is a public, paid-placement leaderboard. Rank is determined by eligible ranking payments—not reviews, membership tier, editorial preference, or hidden scoring.

• All-time is the main board. A listing’s position is based on its cumulative paid target and does not expire.
• Today is a rolling 24-hour board. It totals the payments actually completed for each listing during the previous 24 hours; each payment drops out exactly one day later.
• A single confirmed payment affects every board and category view that includes that listing.

How ranking works

• A new listing uses a whole-dollar bid from $5 to $999,999.
• To take #1, the target must be at least $5 above the current eligible leader.
• A lower amount can still buy the position that amount supports.
• Equal totals keep chronological order. The older listing remains higher.
• To raise an existing listing, submit the same canonical business URL. The new target must be at least $1 above its current all-time amount, and Stripe charges only the difference.
• Query strings and tracking parameters are removed when a listing URL is normalized.

What can be listed

Submit a public business website, Yelp page, or Google Maps business page that you own or are authorized to represent. The destination must identify a real business and comply with applicable law.

• Chat and invite links are not accepted, including Telegram, WhatsApp, Discord, Messenger, Signal, Slack invites, and similar destinations.
• Pornography, NSFW pages, adult platforms, and other sexual content are not accepted.
• Link shorteners are safely resolved and replaced with their final public destination. A short link that does not resolve safely is rejected.
• Malware, phishing, scams, impersonation, unlawful offers, and rights-infringing destinations are not accepted.

Categories and estimates

Each listing belongs to one DFW Avenue category. A previously listed URL keeps its existing category when it is raised. Rank shown before checkout is an estimate based on the live board; another completed payment may change the final position before fulfillment.

After payment

• Stripe confirmation creates a new listing from the submitted public URL or raises the matching existing listing.
• The checkout name and email are stored as owner details, and the listing is marked claimed.
• The paid placement is public and clearly presented as ranking spend.
• Ranking payments are final and nonrefundable except where law requires otherwise.
• Payment confirms acceptance of the Terms of Service and Privacy Policy.